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A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH

Yıl 2022, Cilt: 10 Sayı: 1, 58 - 77, 01.06.2022
https://doi.org/10.14514/BYK.m.26515393.2022.10/1.58-77

Öz

Owing to the growing attention of consumers towards green-related issues, important number of studies has been devoted to understanding the drivers of green product purchase intention; implying a need to quantitatively synthesize the empirical body of research on the subject. In this sense, extending the theory of planned behavior, the main purpose of this study is to meta-analyze the empirical findings on green product purchase intention and its antecedents. The meta-analytic investigation was performed on 235 effects dependent upon more than 39,000 consumers (N = 39,253). The findings of the meta-analysis reveal that green product purchase intention is most strongly influenced by attitude toward product/brand, followed by brand trust and self-identity, respectively. This research considerably contributes to the pertinent literature by synthesizing and consolidating fragmented empirical evidence on the determinants of green product purchase intention.

Kaynakça

  • Afroz, R., Rahman, A., Masud, M.M., Akhtar, R., and Duasa, J.B. (2015). How individual values and attitude influence consumers' purchase intention of electric vehicles - Some insights from Kuala Lumpur, Malaysia. Environment and Urbanization ASIA, 6(2), 193-211.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
  • Akroush, M.N., Zuriekat, M.I., Al Jabali, H.I., & Asfour, N.A. (2019). Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits, International Journal of Energy Sector Management, 13(1), 128-148.
  • Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39.
  • Arli, D., Tan, L.P., Tjiptono, F., & Yang. L. (2018). Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness. International Journal of Consumer Studies, 42(4), 389-401.
  • Armitage, J.C., & Conner, M. (1999). The theory of planned behavior: Assessment of predictive validity and perceived control. British Journal of Social Psychology, 38, 35-54.
  • Azizan, S.A.M., & Suki, N.M. (2014). The potential for greener consumption: Some insights from Malaysia. Mediterranean Journal of Social Sciences, 5(16), 11-17.
  • Basha, M.B., & Lal, D. (2019). Indian consumers' attitudes towards purchasing organically produced foods: An empirical study. Journal of Cleaner Production, 215, 99-111.
  • Borenstein, M., Hedges, L.V., Higgins, J.P.T., & Rothstein, H.R. (2009). Introduction to meta-analysis. United Kingdom, John Wiley & Sons.
  • Brandão, A., Gadekar, M., & Cardoso, F. (2018). The impact of a firm’s transparent manufacturing practices on women fashion shoppers. Journal of Global Fashion Marketing, 9(4), 322-342.
  • Chan, K. (2000). Environmental consideration in purchase decisions of Hong Kong consumers. Environmental Practice, 2(1), 15-22.
  • Charoenpanich, A., & Vongurai, R. (2018). The factors affecting healthy lifestyle and attitude towards organic foods: A case study of people living in Bangkok, Thailand. ABAC ODI Journal Vision Action Outcome, 5, 102-116.
  • Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798-812.
  • Chekima, B., Wafa, S.A.W.S.K., Igau, O.A., Chekima, S. & Sondoh Jr, S.L. (2016). Examining green consumerism motivational drivers: Does premium price and demographics matter to green purchasing?. Journal of Cleaner Production, 112, 3436-3450.
  • Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of product knowledge. Sustainability, 8(9), 943-959.
  • Chen, C.C., Chen, C.W., & Tung, Y.C. (2018). Exploring the consumer behavior of intention to purchase green products in belt and road countries: An empirical analysis. Sustainability, 10(3), 854.
  • Chen, Y.S., Lin, C.Y., & Weng, C.S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability, 7(8), 10135-10152.
  • Chu, K. (2018). Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China. Sustainability, 10(12), 4690-4705.
  • Cohen, L., Manion, L., & Morrison, K. (2007). Research methods in education. New York, Routledge.
  • Conner, M., & Abraham, C. (2001). Conscientiousness and the theory of planned behavior: Toward a more complete model of the antecedents of intentions and behavior. Society for Personality and Social Psychology, 27(11), 1547-1561.
  • Cook, A.J., Kerr, G.N., & Moore, K. (2002). Attitudes and intentions towards purchasing GM food. Journal of Economic Psychology, 23(5), 557-572.
  • Cooper, H., Hedges, L.V., & Valentine, J.C. (2009). The handbook of research synthesis and meta-analysis. New York, Russell Sage Foundation.
  • Coşkun, A., Vocino, A., & Polonsky, M. (2017). Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation. Australasian Marketing Journal, 25(2), 115-125.
  • De Leeuw, A., Valois, P., Ajzen, I., & Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of Environmental Psychology, 42, 128-138.
  • DiPietro, R.B., Remar, D., & Parsa, H.G. (2016). Health consciousness, menu information, and consumers’ purchase intentions: An empirical investigation. Journal of Food Service Business Research, 19(5), 497-513.
  • Duval, S., & Tweedie, R. (2000). A nonparametric “trim and fill” method of accounting for publication bias in meta-analysis. Journal of the American Statistical Association, 95(449), 89-98.
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YEŞİL ÜRÜN SATIN ALMA NİYETİ ÖNCÜLLERİ ÜZERİNE BİR META-ANALİTİK DERLEME: GENİŞLETİLMİŞ BİR PDT YAKLAŞIMI

Yıl 2022, Cilt: 10 Sayı: 1, 58 - 77, 01.06.2022
https://doi.org/10.14514/BYK.m.26515393.2022.10/1.58-77

Öz

Tüketicilerin çevre ile ilgili konulara karşı ilgisinin büyümesi nedeniyle, önemli sayıda çalışma yeşil ürün satın alma niyetinin belirleyici faktörlerini anlamaya yönelik yapılmıştır; bu durum konu üzerine olan ampirik araştırmaların bütününü sayısal bir şekilde sentezleme ihtiyacını ortaya koymaktadır. Bu anlamda, bu çalışmanın ana amacı, planlanmış davranış teorisini genişleterek, yeşil ürün satın alma niyeti ve öncülleri üzerine olan ampirik bulguların meta analizini yapmaktır. Meta-analitik araştırma 39 000’den fazla tüketiciye dayanan (N = 39 253) 235 etki büyüklüğü üzerinde gerçekleştirilmiştir. Meta-analiz bulguları yeşil ürün satın alma niyetinin en güçlü şekilde ürüne/markaya karşı tutumdan, bunu takiben sırasıyla marka güveni ve öz kimlikten etkilendiğini göstermektedir. Bu araştırma, yeşil ürün satın alma niyeti belirleyicileri üzerine olan parçalı ampirik kanıtları sentezleyerek ve birleştirerek ilgili literatüre önemli ölçüde katkı sağlamaktadır.

Kaynakça

  • Afroz, R., Rahman, A., Masud, M.M., Akhtar, R., and Duasa, J.B. (2015). How individual values and attitude influence consumers' purchase intention of electric vehicles - Some insights from Kuala Lumpur, Malaysia. Environment and Urbanization ASIA, 6(2), 193-211.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
  • Akroush, M.N., Zuriekat, M.I., Al Jabali, H.I., & Asfour, N.A. (2019). Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits, International Journal of Energy Sector Management, 13(1), 128-148.
  • Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39.
  • Arli, D., Tan, L.P., Tjiptono, F., & Yang. L. (2018). Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness. International Journal of Consumer Studies, 42(4), 389-401.
  • Armitage, J.C., & Conner, M. (1999). The theory of planned behavior: Assessment of predictive validity and perceived control. British Journal of Social Psychology, 38, 35-54.
  • Azizan, S.A.M., & Suki, N.M. (2014). The potential for greener consumption: Some insights from Malaysia. Mediterranean Journal of Social Sciences, 5(16), 11-17.
  • Basha, M.B., & Lal, D. (2019). Indian consumers' attitudes towards purchasing organically produced foods: An empirical study. Journal of Cleaner Production, 215, 99-111.
  • Borenstein, M., Hedges, L.V., Higgins, J.P.T., & Rothstein, H.R. (2009). Introduction to meta-analysis. United Kingdom, John Wiley & Sons.
  • Brandão, A., Gadekar, M., & Cardoso, F. (2018). The impact of a firm’s transparent manufacturing practices on women fashion shoppers. Journal of Global Fashion Marketing, 9(4), 322-342.
  • Chan, K. (2000). Environmental consideration in purchase decisions of Hong Kong consumers. Environmental Practice, 2(1), 15-22.
  • Charoenpanich, A., & Vongurai, R. (2018). The factors affecting healthy lifestyle and attitude towards organic foods: A case study of people living in Bangkok, Thailand. ABAC ODI Journal Vision Action Outcome, 5, 102-116.
  • Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798-812.
  • Chekima, B., Wafa, S.A.W.S.K., Igau, O.A., Chekima, S. & Sondoh Jr, S.L. (2016). Examining green consumerism motivational drivers: Does premium price and demographics matter to green purchasing?. Journal of Cleaner Production, 112, 3436-3450.
  • Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of product knowledge. Sustainability, 8(9), 943-959.
  • Chen, C.C., Chen, C.W., & Tung, Y.C. (2018). Exploring the consumer behavior of intention to purchase green products in belt and road countries: An empirical analysis. Sustainability, 10(3), 854.
  • Chen, Y.S., Lin, C.Y., & Weng, C.S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability, 7(8), 10135-10152.
  • Chu, K. (2018). Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China. Sustainability, 10(12), 4690-4705.
  • Cohen, L., Manion, L., & Morrison, K. (2007). Research methods in education. New York, Routledge.
  • Conner, M., & Abraham, C. (2001). Conscientiousness and the theory of planned behavior: Toward a more complete model of the antecedents of intentions and behavior. Society for Personality and Social Psychology, 27(11), 1547-1561.
  • Cook, A.J., Kerr, G.N., & Moore, K. (2002). Attitudes and intentions towards purchasing GM food. Journal of Economic Psychology, 23(5), 557-572.
  • Cooper, H., Hedges, L.V., & Valentine, J.C. (2009). The handbook of research synthesis and meta-analysis. New York, Russell Sage Foundation.
  • Coşkun, A., Vocino, A., & Polonsky, M. (2017). Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation. Australasian Marketing Journal, 25(2), 115-125.
  • De Leeuw, A., Valois, P., Ajzen, I., & Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of Environmental Psychology, 42, 128-138.
  • DiPietro, R.B., Remar, D., & Parsa, H.G. (2016). Health consciousness, menu information, and consumers’ purchase intentions: An empirical investigation. Journal of Food Service Business Research, 19(5), 497-513.
  • Duval, S., & Tweedie, R. (2000). A nonparametric “trim and fill” method of accounting for publication bias in meta-analysis. Journal of the American Statistical Association, 95(449), 89-98.
  • Evans, L., Maio, G.R., Corner, A., Hodgetts, C.J., Ahmed, S., & Hahn, U. (2013). Self-interest and pro-environmental behaviour. Nature Climate Change, 3(2), 122-125.
  • Geyskens, I., Krishnan, R., Steenkamp, J.E.M., & Cunha, P.V. (2009). A review and evaluation of meta-analysis practices in management research. Journal of Management, 35(2), 393-419.
  • Grewal, D., Puccinelli, N., & Monroe, K.B. (2018). Meta-analysis: Integrating accumulated knowledge. Journal of the Academy of Marketing Science, 46(1), 9-30. Grinstein, A. (2008). The effect of market orientation and its components on innovation consequences: A meta-analysis. Journal of the Academy of Marketing Science, 36(2), 166-173.
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Toplam 96 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Article
Yazarlar

İlayda İpek 0000-0001-7095-4078

Banu Demirel 0000-0002-2487-0313

Burcu İlter 0000-0002-3781-7263

Emel Kuruoğlu Kandemir 0000-0003-1881-796X

Yayımlanma Tarihi 1 Haziran 2022
Gönderilme Tarihi 11 Haziran 2021
Kabul Tarihi 22 Şubat 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 10 Sayı: 1

Kaynak Göster

APA İpek, İ., Demirel, B., İlter, B., Kuruoğlu Kandemir, E. (2022). A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH. Beykoz Akademi Dergisi, 10(1), 58-77. https://doi.org/10.14514/BYK.m.26515393.2022.10/1.58-77
AMA İpek İ, Demirel B, İlter B, Kuruoğlu Kandemir E. A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH. Beykoz Akademi Dergisi. Haziran 2022;10(1):58-77. doi:10.14514/BYK.m.26515393.2022.10/1.58-77
Chicago İpek, İlayda, Banu Demirel, Burcu İlter, ve Emel Kuruoğlu Kandemir. “A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH”. Beykoz Akademi Dergisi 10, sy. 1 (Haziran 2022): 58-77. https://doi.org/10.14514/BYK.m.26515393.2022.10/1.58-77.
EndNote İpek İ, Demirel B, İlter B, Kuruoğlu Kandemir E (01 Haziran 2022) A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH. Beykoz Akademi Dergisi 10 1 58–77.
IEEE İ. İpek, B. Demirel, B. İlter, ve E. Kuruoğlu Kandemir, “A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH”, Beykoz Akademi Dergisi, c. 10, sy. 1, ss. 58–77, 2022, doi: 10.14514/BYK.m.26515393.2022.10/1.58-77.
ISNAD İpek, İlayda vd. “A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH”. Beykoz Akademi Dergisi 10/1 (Haziran 2022), 58-77. https://doi.org/10.14514/BYK.m.26515393.2022.10/1.58-77.
JAMA İpek İ, Demirel B, İlter B, Kuruoğlu Kandemir E. A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH. Beykoz Akademi Dergisi. 2022;10:58–77.
MLA İpek, İlayda vd. “A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH”. Beykoz Akademi Dergisi, c. 10, sy. 1, 2022, ss. 58-77, doi:10.14514/BYK.m.26515393.2022.10/1.58-77.
Vancouver İpek İ, Demirel B, İlter B, Kuruoğlu Kandemir E. A META-ANALYTIC REVIEW ON ANTECEDENTS OF GREEN PRODUCT PURCHASE INTENTION: AN EXTENDED TPB APPROACH. Beykoz Akademi Dergisi. 2022;10(1):58-77.